A successful award winning entrepreneur. Well known in her diverse field of Beauty, Education and Manufacturing. 

Salma started her business enterprise at the young age of 19. Her career started as an aspiring midwife however as she was locally known as the eyebrow doctor with her amazing self taught skills she very quickly grasped the opportunity to developing this art into a formalised qualification working with UK’s Hair and Beauty Industry Association.

Salma has travelled the world providing training and skill collaborating alongside various universities and organisations in Zambia, Malaysia, Hong Kong as well as Europe. Not only is she a savvy business woman but also a talented celebrity Make up artist, public speaker and ambassador to various charities organisations.

Starting her first business at the young age of 19 she has won several business awards including, Business woman of the year, Emerging entrepreneur of the year, Entrepreneur of the year award to name just a few. Employing over 40 members of staff and trained thousands of people in a skill to help them into employment and further training.

Salma’s passion lies with people. A true peoples person. Wanting to help people from all walks of life and supporting individuals is what she believes is the secret to her success.

Salma works with various charities local and national supporting disadvantaged individuals. Over the years she has won awards not just for great business work but also from charities where she has substantially supported a number of key projects.

In 2019 Salma sold a number of her business’s and adopted the idea she wanting to develop her own Cosmetics Brand. A Brand that is ethical, vegan, against animal testing, good quality and environmentally friendly. Not to mention sharing a percentage of the profits with carefully selected charities.

Salma Karolia  | The Brand

SK was built and carefully formulated by our founder and CEO Salma Karolia. Salma’s passion in cosmetics and obsession with quality is key to everything that we do. This is the reason we like to ensure that all our products and packaging meet our minimum standards which are proudly presented below:

Against Animal Testing

We aim to provide bold, vibrant and quality products without harming a pup in the process. Our quality team ensure we source the best products, use the best cosmologists in the world to create the award winning products without harming a fly. We support the global ban to animal testing campaign.

So how do we test our products is what you are probably thinking….

Well we test all our products in laboratories at various extensive levels. Our Lab testing experts firstly use laboratory produced skin which is grown from human skin cells. This allows us to check reaction levels on sensitive skins and is great without having to harm a person or animal. Once this is complete we then patch test on actual people. Salma herself and the team is the first to trail these as you can imagine!

Environmentally friendly

Our approach is ensuring that our products, packaging and the environment in which we work from are eco-friendly at all times. All our products are cruelty-free and friendly. A lot of our packaging is already recycled and also in turn recyclable again. Although we are not 100% recyclable we can assure you we are working on this.

We source all our paper and card packaging from a supplier who has promised to plant a tree with each of our order. more information on this van be available from contacting us at sales@salmakarolia.com

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